Website Monitoring

website developmentYou have spent many many months putting together your very impressive website that contains lots of unique content. You have started building Link Popularity, you are listed in some key Internet Directories and the search engines have started to send you traffic as a consequence of all this thorough website marketing activity.

So, the website is finished. No? Absolutely not! I have yet to work on a website where we have got everything right from the outset and we have correctly identified what our future visitors want. Additionally, I have yet to work on a website where we have not discovered something new and unexpected once the site has been open to the world.

The succesful long term marketing of your website will only come about through constantly analysing and studying the activity of your visitors and then modifying your website accordingly. One of the best tools for assisting you in this is the availability of good website monitoring packages, such as those provided by Google Analytics.

With such a package we can map an individual visitor to your website and we can see what search phrase he used,on which search engine, and where you ranked for that search phrase. We can see your competitor websites who rank in and around your position in the search. We can see on which page your visitor enters your website, which pages he visits thereafter, and in what sequence, and how long he spends on each page.

This sort of analysis will tell you masses about your prospective customer and about how well your website delivers against his expectations.

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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer