This great infographic by Dan Zarrella at Hubspot sets out the major ‘rules’ to follow if you want to increase your click-rate on Twitter posts. I love it when a range of issues are distilled down into a handful of simple rules we should all be following. Well done Dan.

  • Write tweets between 120 1nd 130 tweets
  • Place link 25% of the way into the tweet
  • Tweet at a slower pace
  • Choose the right words
  • Use more action words like verbs rather than nouns
  • Tweet on the weekend
  • Tweet later in the day


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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.