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2. Cheap domain
registration
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Cheap domain registration: Every UK
small company should have its own web site. In my view the world wide web is
the answer to the small businessman's prayer. |
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The first step is to purchase your own domain name.
You would normally purchase the right to this domain name for a 2 year
period. |
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This could be the name of your company, or a
name that reflects the business you are in.
For example, your company may
be Jones & Smith Ltd and you are accountants. You could choose a domain
name like www.jones-and-smith.co.uk, or
www.expert-accountants.co.uk. |
Which name should you go for? In my view, a small
company should go for a domain name that represents the type of product or
industry you operate in.
In the above example, only customers who already know
of the company Smith & Jones Ltd would think of searching the internet for
such a name. Whereas, a potential customer would be looking for an
"accountant", and the latter domain name would be better ranked in the search
engines. Before you purchase your name, why not get in touch
with me first? I could explain a little more about the issues.
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