1.Website marketing - overview
You need a domain such as www.company.co.uk but it may benefit you to choose a name DIFFERENT to your company name!
Do you need a UNIX server or a Windows server? It may, or may not, be important. Depends on the technology your website will be using.
So many small businesses overlook this. They have their own domain/website but they still use a yahoo aol, or hotmail type email account. It does not present a professional image.
Do not use a graphic designer for your website! Unfortunately the majority do not understand search engines or marketing - and will thus produce a website that very few people will ever see. 50% of website optimisation actions are dictated by the way the website is constructed in the first place.
The design must be professional - but it need not win design awards! Your website should be easy to read, easy to navigate, easy to find, and the web page layout and design should be consistent throughout the site.
Definition of search engine optimization: The process of choosing targeted keyword phrases related to a site, and ensuring that the site is well placed when those keyword phrases are part of a Web search. With over 10 billion web pages out there, how do you get your website seen?
As a rule re-submissions to the search engines are unnecessary. Avoid any agency that tells you otherwise, it is a waste of money. There are only a few exceptions.
Closely monitoring your website rankings can be very time-consuming and confusing. But, it must be done if you are to keep up-to-speed with the search engine algorithms and the ever-changing internet world?
Directory listings give you a real boost in the search engine page rankings and have become an important part of any website optimisation strategy.
Link building can provide you with more targeted traffic to your web site, higher rankings in the search engines and increased business.
These campaigns can produce incredibly cost-effective sales and sales enquiries - especially for search engine terms where your website may be relatively weak. Need not be expensive if adequately set up.
True internet success comes from continually developing your website as more is understood about your visitors/customers. Your website is never finished!
Regardless of what your business does, there are probably a range of sundry products you could easily sell online. A fairly painless way of improving turnover, and attracting even more visitors to your site.
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