9.Link building
We have already discussed the concept of Link Popularity on another web page where we explain the important role of Internet Directories. The basic principles of Link Popularity are applicable here also. Our intention here however, is to discuss the acquisition of links to your website from other people's websites. If you are looking for links to your site then once again the quality of the website that is linking to you is of great importance. Additionally, the website should be of relevance. A highly respected website on the subject of cars that provides a link to a website on the subject of hairdressing will be seen as not related and therefore devalued greatly by the search engines, so the key is to acquire links from respected and related websites.
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You find related websites.
One of the easiest ways to find such sites is to search for related keywords and keyphrases on Google or one of the other major search engines. The list produced by the search engine will obviously be a list of sites that it deems to be the most important, and therefore links from any of these websites to your site will be seen to have great relevance. Be a little creative in your thinking here, and of course ensure you do not choose competitor websites as sources for a link. You will almost certainly be wasting your time! As a second step if you carry out a "back links analysis" on any of these relevant and high ranking websites you can then acquire a list of sites that may also be interested in linking to your website.
Related Websites find you
The principle here is quite simple; produce a website that is unique, contains well-written copy, and may well contain free documents or services for its visitors. Although it might take quite some time and thought to produce the right content for your site, the end result will be that people all round the globe will link to you because of it.
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