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7.Search
engine ranking
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Search engine ranking with a major search engine
and/or search directory is the most vital part of web site promotion.
Each search engine will operate differently to another
search engine and it will use different rules for placing sites at the top of
its list in response to searches. It can be a very, very time consuming
procedure to consider all these variations -- especially as each search engine
will change its ranking algorithm over time. |
This is one area where a search engine consultancy
such as ourselves can help enormously for very little budget. We have the
systems and resources readily at hand to constantly monitor the site and ensure
its pages maintain their high-ranking with the various search engines.
This is especially important as on a monthly basis one
or more search engines will modify its rules and hence affect the ranking of
your website. |
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There are 2 packages we can offer: |
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Ranking Package 1: Where are
you now? What rankings are you achieving?
Ranking Package 2: A monthly
report on your rankings in the major UK and international search
engines. |
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Ranking Package 1: Where are you now? What
rankings are you achieving? £99.
The full report shows the results for all the
major search engines. Wouldn't it be useful to know where your site ranks on
these major engines for your chosen keywords?
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This will take the form of a report which
will comment on how successfully ranked your site is with the most popular
search engines and an overall critique of the suitability of your web site
against your stated marketing objectives. |
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The Engines are:
- AltaVista
- Yahoo!
- About.com
- Lycos
- Fast/AllTheWeb
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- MSN
- AOL
- Google
- Netscape
- Open Directory
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This inexpensive analysis is particularly
valuable for those sites produced by individuals or agencies with a design bias
rather than a commercial bias. The report might be very useful as a brief to
give back to your agency in order to discuss improvements. Alternatively, we
would be more than willing to carry out the changes ourselves. |
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Rankings Package 2: A monthly report on your
rankings in the major UK and international engines. £35 per
month. |
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This will take the form of a report which
will comment on how successfully ranked your site is with the most popular
engines. |
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