Adobe is getting into the social media monitoring act with the launch of its “Adobe Social”.
Based on their own success of using the technology for the social marketing of their own brand, Adobe is claiming this package is taking social media to a new level by providing us with far more accurate data as to what exactly is working and why.
The company make the claim that Adobe Social is the only software that enables the user to establish tangible business impact from the social media efforts. Bold claims.
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