TLD (Top level Domain) – for example – .co.uk domains for UK organisations, .de for german organisations, .us for US organisations.

A video from Google concerning the practice (that I must admit I was unaware of) of using ‘creative’ TLD’s for company/personal domain names.
I was flabbergasted to hear there are a lot of people (for example) using .li domains in the United States because it ‘signifies’ Long island.

Duh or what?

A .li domain is Lichtenstein – and Google will automatically assume the domain is indeed targeting Lichtenstein. So any New Yorker using such a domain will find himself at a huge disadvantage if he is trying to acquire organic listings.

 

What does this mean for small businesses?

Stick to your geographically relevant TLD (Top Level Domain) for your business

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.

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