Facebook EdgeRank: “One Of The Most Important Algorithms In Marketing.”

facebook edgerank

http://www.kelownawebdesigns.com/social-media/facebook-edgerank-Cone-of-the-most-important-algorithms-in-marketing

Sarah Bauer sets out a very interesting and useful article on the algorithm used by Facebook to determine what information is displayed in its various newsfeeds.

Sarah sets out three major influences.

1. Affinity. Your feeds within your account are influenced by whose Facebook pages you have visited and how frequently.

2. Edge weight. Individual interactions carries different weights. Videos, images and external links are believed to carry most weight.

3. Recency. As with the search engines, updating your content and interacting regularly will keep your posts “recent”.

What do you think? Post your comments and own experiences below . . . . .

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