facebook edgerank


Sarah Bauer sets out a very interesting and useful article on the algorithm used by Facebook to determine what information is displayed in its various newsfeeds.

Sarah sets out three major influences.

1. Affinity. Your feeds within your account are influenced by whose Facebook pages you have visited and how frequently.

2. Edge weight. Individual interactions carries different weights. Videos, images and external links are believed to carry most weight.

3. Recency. As with the search engines, updating your content and interacting regularly will keep your posts “recent”.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.