Nell Terry looks at a subject very close to my heart. As a traditional marketing man (32 years in the profession) I have long been sceptical about the claims made by (non-marketing) people on what a terrific tool social… Continue reading
Cynthia Boris has looked at some data from Experian Hitwise UK and concludes actual searches are down year-on-year. And in particular, Google has declined whereas Bing and Yahoo have not.
The debate is, is it due to:
- Greater usage… Continue reading
We’ve raised this issue before but in this article, Frank Reed opens up the debate about why it might be happening. In particular, he points out the recent the demise of the share price (especially since the problems… Continue reading
This is an interesting take on social media.
I suppose it is quite obvious in retrospect, but if a company decides to utilise mass audience communication vehicles in order to get over its message then it must run the… Continue reading
A recent feature entitled “Enhanced Page Post Targeting” has been introduced by Facebook. Probably not particularly relevant to many of us as it seems it is a feature that… Continue reading
John Paul tested out Twitter Promoted Tweets, Facebook Promoted Posts and Reddit ads to see how well they worked.
He set up some very simple ad campaigns simply as a means to establishing their overall worth. It was not an… Continue reading
Disturbing statistics here:
One Out of Three Online Consumer Endorsements Are Fakes
Walmart lauched a concerted Local Facebook campaign in 2011 – a serious commitment to this channel of consumer communication. It seems not to have worked. A total of 3500 Facebook Pages were involved!!
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