Photo posts have grown massively in the newsfeeds of Facebook over the past year or so. As the owner of a small business, and given the importance of Facebook to the marketing of businesses and products, it goes without saying that you need to exploit this fact AND understand how to optimise those photos to produce greatest returns.

This great infographic explains how the edgrank system works and what you need to do to optimise your images – post images, profile picture, cover photos and link preview images.
facebook edgerank
Many thanks to Tim Chae – CEO & Founder of PostRocket

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.