Networking for and with Introverts in business

The advice given to introverts about networking usually boils down to tips on how to behave more like an extravert, and is often better described as networking for beginners or shy people.

Instead of feeling pressured to adopt extravert behaviours, introverts should be authentic to their own strengths; and as introverts make up about half the adult population, extraverts can also benefit from learning to do business in a way that doesn’t exclude and possibly alienate half their potential contacts and customers.

Tim Schuler sets out his thoughts on the subject here.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.