Why do paid links violate Google’s guidelines while other ads don’t? – Google Video

Google is making the very clear distinction here:

Ads that do not violate Google Guidelines because they use the no-follow attribute (for example) are fine

Ads (links) that pass on PageRank are are clearly purchased DO violate Google Guidelines.

Simple eh? Well, maybe not. Take a look at these 2 investigations here and here to see that these simple rules may not apply to all links/ads.

Unfortunately, for small businesses we need to comply with the Google rules – even if some of the bigger companies do not!

  • Daniel Benny Simanjuntak

    Maybe some revisions to the original post would help?

    You know, rather than say things like ;

    “…
    Selling links (or entire advertorial pages with embedded links) that
    pass PageRank violates our quality guidelines, and Google does take
    action on such violations. …”
    why not be a little more accurate and say.
    “…
    Selling links (or entire advertorial pages with embedded links) that
    pass PageRank violates our quality guidelines, and Google might, in some
    cases, actually take some form of action. We usually reserve this for
    big manipulations, or those that have a lot of publicity and we cannot
    ignore without taking flak. …”?

    — topspot-official.blogspot.com —

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.

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