Does Google use data from social sites in ranking? – YouTube

From December 2010 – before Panda and Penguin kicked in. Stunning how this reflects how things have since developed.

This video was as a consequence of an article by Danny Sullivan here.

Matt was pointing out:

  • Social media signals do count in the Google algorithm
  • Authorship is taken into account (before Google+ Authorship was introduced)

What does this mean for small businesses?

Set up Google Authorship/Publishership and develop a social media strategy



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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.