Facebook Likes: A basic currency of social media interactions.Like-Us-buttons-header

It has become so important that it has driven massive spends by corporations/brands to invest in this social media platform. But …… does it work? Are consumers motivated to purchase/support these brands or are they annoyed?

Take a look at this interesting piece of research carried out at the end of 2012. Even more interesting now, in light of the expansion of the Facebook Advertising mechanisms since then.

Facebook Likes: Like them or loath them?

Facebook Likes: Like them or loath them?

Some great research carried out courtesy of: Lab42


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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.